(Digital) Power to the People

Memory has become a more multi-faceted concept.  Ten years ago, the word meant vivid captions of moments outside of the physical.  Today, it means storage.

Information has become our most prized possession because everyone owns, at the very least, some.  It is a matter of what value someone else attaches to yours.  We can generate information with a click or a snap and the internet has become a digital rendering of people’s minds either at work or at procrastination mode.  You choose.

The Power USB key above was conceived by IMM Living, a firm of young OCAD graduates.  They have a whole lineup of design pieces without the exorbitant prices that everyone has come to know.  Their Totem cups are beautiful and well-made.  My birthday is coming up, hint hint.  In October.


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