Existentialism in materialism, or A meditation on consumer goods

If there is one thing I love, it would have to be photography. The masters Henri-Cartier Bresson and Ansel Adams have a pretty fierce grasp of two heart strings right here (points to left side of chest). It is amazing what one can do with a piece of equipment, suspending one moment in time, to be relived over and over. It is magic, really.

Talking photography means talking about hardware. All the camera manufacturers in the world seem to quicken the pace at which their goods are produced and distributed, satisfying gearheads with every shipment to the nearest retailer. I’m not one to think of the good ol’ days because let’s face it, nothing gets accomplished and that is waste. However, there is also the adage ‘Haste makes waste.’ Could we apply it to today’s pieces of technology?

What is fascinating right now is the nostalgia that younger people have for a technology whose tail-end they caught: film or analog photography. Lomography has picked up with the sales of plastic cameras that take pretty funky images. Stores catering to the 12-25 set like Urban Outfitters carry cameras of the same nature. There IS an interest in film. Still.

So far, the camera that I have my eye out for is a compromise between analog and digital: the Fuji X100. I am certain that I am not alone. The camera is a beauty. Let’s not get too much into the specs but the camera physically is loosely based on rangefinder cameras from decades ago, only digital. The buttons are all manual (but with their automatic counterparts, for the lazy) unlike other digital cameras that have been designed and released thus far in the last couple of years. It may be the best compromise, so far with the convenience of digital and the regal appearance of a Leica. (A fundraising event is slowly getting organized for the 2011 holiday season. Let me rephrase that: for my 2011 holiday season. Cheques accepted but PayPal is best.)

The selling point of this camera is the old-school appearance but with the practicality its digital compatibility with our digital lives. At $1200, is keeping up appearances worth it? To some, yes. To others, no. The equipment that was once but a tool to capture images is now an image unto itself. It is like being caught between two mirrors facing each other, and the neverending hall of repeating reflections. Which is the original? No one really knows. The camera is only coveted until the updated version is available. Is that a waste? You decide.

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Filed under art, City Life, fashion, ideas, Industrial Design, lifestyle, Photography, technology

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