Reimagining Mickey’s Mouse Ears

Visual communication is inescapable and we have accepted this situation. Ads are part of the visual clutter that encompasses urban living and brands are looking for a piece of the most important real estate there is: your brain.
Some of the brands that have made their imprints run the challenge of reinventing themselves to stay relevant, to widen their reach and to remind people how great their childhoods were because of this one particular brand.
Disney today release a new Joy Division inspired version of Mickey Mouse’s ears for the band’s Unknown Pleasures from 1979, designed by Ian Saville. With this logo, a new generation of Disney fans witness a reinvention of the popular mouse-ears silhouette meanwhile arousing the nostalgia of those who are, ahem, mature enough to know, recognize and appreciate record art. I will be ordering one because for the mouse ears.

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January 24, 2012 · 00:13

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