Tag Archives: church

Analog branding, or, wax on, wax off.

From an archaeology dig in England

A strong brand can occupy hot real estate on a person’s brain, my marketing textbooks say so. Companies invest serious dollars (or euros, yens, pesos, rupees, etc.) to have obtain permanent residence in the perception of consumers.

Leaving imprints is a matter of history and communication. Archaeologists have studied hieroglyphics, cave wall markings, and journals, among other things. Sigillography is the field of inquiry for seals, the symbolic kind and not the animals.

Wax seals were used by individuals on their correspondence as a means to seal close envelopes, and with a signet ring, officializes the transaction. Monarchs and the Church gave their thumbs up through seals. Don Corleone had nothing on these kings, queens and popes whose rings were more than what people kissed; signet rings, which contained coats of arms, were used to sign letters, accords, and contracts.

Before rubber stamps and inkpads at government offices, signet rings held authority that put traitors and suspected witches to their deaths. Nowadays, the wait for getting approval can be so time and energy consuming that the wait is enough to cause a natural death due to ennui. Too much of a stretch? No.

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Filed under Archaeology, art, fashion, History, ideas, lifestyle

Oh, TTC. Oh, TTC, be mine.

600px-TTC_logo

I spend a big chunk of my waking life on public transit.  From the east end, my destination of Lakeshore and Kipling seems like a long zombie walk.  I read a lot though between départ and arrivée.

The Lakeshore streetcar is a pleasant but long experience in the middle of the day.  The gentle rocking of the tram enforces the conflict between slumber attention.  Needless to say, I enjoy the streetcar even though it is the long way to get to downtown Toronto.   (I think, I might just made a breakthrough: I like complicating things!)

The Queen/Parliament/Long Branch streetcar is a moving microcosm of life in our city.  For any sociology and anthropology majors, please consider my proposal to take this relatively inexpensive trip within Toronto.

Today, I found my streetcar driver to be semi-maniacal and a self-talker, who laughed at his utterings that no one else heard.  I understand that it is frustrating to maneuver a giant piece of machinery with limitations pertaining to its circulation.  I bet that this is further aggravated by the construction at Church and Queen which slowed down traffic.

I am a reasonable person and a very sympathetic person.  When I ask if I can get off in the middle of a gridlock, is it necessary to respond with a laugh followed up by a denial and a mockery of a reasonable request? You represent the TTC! I realize that it is a monopoly and that people who take it on a regular basis often do not have another choice.  This does not give you permission.

The TTC can be a wonderful experience and is conditionally convenient.  With the threat of a fare hike in the new year, despite some politicians’ promises, TTC employees should remind people why they should pay the extra quarter for the same services they have been providing since the system’s inception.

The fare already exceeds Paris’ more complex system.  What are the merits of a higher fare? Is it reasonable to expect Wi-fi? How about just finishing the St. Clair line? I await answers to these questions.  In the meanwhile, I will just keep my head down, reading my copy of Metro, checking what Twitter updates Ashton Kutcher might have.

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