Brad Pitt for Chanel: What do you think?

So I hear that Brad Pitt is the new face of Chanel No. 5 and the iconic scent’s first male spokesperson. A question comes to mind: if the epitome of Eurocentric/American masculinity is used as a medium to question gender norms and conventions, is he biting the hand that feeds him? More importantly, did Mrs. Jolie-Pitt have a hand in convincing him?